Batra  ,Satish K.  <br/><br/>
Advertising & Sales Promotion  
/ by S .H.H. Kazmi and Satish K. Batra  
 - 2nd ed. 
 - New Delhi:   Excel Books ,   2006. 
 - xiii,633p. 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Cinema & Video<br/>Management<br/>Projects 
<br/><br/><label>Dewey Class. No.: </label>659.1  / KAZ/A