TY  - BOOK
AU  -  Kotler,Philip
TI  - Marketing Management: : Analysis,Planning,Implementation and Control
SN  - 137228511
U1  - 658.8 
PY  - 1994///
CY  - London: 
PB  - Printice Hall International, 
KW  - Implementing
KW  - Marketing
KW  - Math
KW  - Planning Marketing
ER  -