TY  - BOOK
AU  - Etzel,Michael J.
AU  - Ajay Pandit
AU  - Bruce J.Walker
AU  - William J.Stanton
TI  - Marketing
SN  - 9780070600904
U1  - 381 
PY  - 2006///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited, 
KW  - Commerce
KW  - Marketing
KW  - Price
KW  - Product
ER  -