Etzel,Michael J. <br/><br/>
Marketing 
/ by Michael J.Etzel…[et.al] 
 - 13th ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited,   2006. 
 - [Varriant Paging] 
<br/><br/><label>ISBN: </label>9780070600904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Marketing<br/>Price<br/>Product
<br/><br/><label>Dewey Class. No.: </label>381  / ETZ/M