Nargundkar,Rajendra <br/><br/>
Service Marketing   : Text & Cases 
/ by Rajendra Nargundkar 
 - 2nd ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited,   2008. 
 - xx,451p. 
<br/><br/><label>ISBN: </label>9780070616318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Physical Evidence<br/>Product<br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>381.45  / NAR/S