Tiwari,Sailesh Research methods in marketing / by Sailesh Tiwari - 1st ed. - Jaipur: Prism Books, 2012. - iii,232p. ISBN: 9788192320342 Subjects--Topical Terms: Consumer BehaviourCustomer satisfactionManagementSales Promotions Dewey Class. No.: 658.83 / TIW/R