TY - BOOK AU - Arora,S.L. TI - Principles of sports marketing: : Trends,Ethics and Laws SN - 9788178849126 U1 - 796.069 PY - 2012/// CY - New Delhi: PB - Cyber tec publications, KW - Managerial Implications KW - Performing arts KW - Risky Sports KW - Teams Brands ER -