Arora,S.L. Principles of sports marketing : Trends,Ethics and Laws / by S.L Arora - 1st ed. - New Delhi: Cyber tec publications, 2012. - 296p. ISBN: 9788178849126 Subjects--Topical Terms: Managerial ImplicationsPerforming artsRisky SportsTeams Brands Dewey Class. No.: 796.069 / ARO/P