TY  - BOOK
AU  - Singh,Y.K.
TI  - Fundamental of rural marketing in India
SN  - 9788178848860
U1  - 658.81 
PY  - 2012///
CY  - New Delhi: 
PB  - Cyber tec publications, 
KW  - A critical review
KW  - Creating brands for rural India
KW  - Management
KW  - Product Strategy
ER  -