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  <titleInfo>
    <title>Managing the Advertising Process</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kennedy, Sherril H.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Corkindale, David R.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Saxon House</placeTerm>
    </place>
    <publisher>England</publisher>
    <dateIssued>1976</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>x, 283p.;</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ by Sherril H. Kennedy</note>
  <classification authority="ddc">338.476 KEN/M</classification>
  <identifier type="isbn">0347011098</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">260728</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260728104623.0</recordChangeDate>
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