Batra, Rajeev <br/><br/>
Advertising Management 
/ by Rajeev Batra 
 - 5th Ed. 
 - New Delhi:  Prentice Hall Of India Private Limited,  2006. 
 - xiii, 754p.; 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/A