Chisnall, Peter M. <br/><br/>
Marketing Research 
/ by Peter M. Chisnall 
 - 3rd Ed. 
 - London:  Mcgraw - Hill Book Company (UK) Limited,  1986. 
 - x, 352p.; 
<br/><br/><label>ISBN: </label>0070841551 
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHI/M