Stanton, William J. <br/><br/>
Fundamentals of Marketing 
/ by William J. Stanton 
 - 8th ed. 
 - New York:  Mcgraw-Hill Book Company,  1987. 
 - xx, 666p.; 
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA/F