Chaston, Ian <br/><br/>
New Marketing Strategies 
/ by Ian Chaston 
 - New Delhi:  Response Books  A division of Sage Publications;  1999. 
 - 199p. 
<br/><br/><label>ISBN: </label>81-7036-884-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA/N