Shimp, Terence A. <br/><br/>
Promotion Management and Marketing Communications 
/ by Terence A. Shimp 
 - New York:  The Dryden Press;  1986. 
 - 652p. 
<br/><br/><label>ISBN: </label>0-03-069414-0 
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI/P