Boyd, Harper W. <br/><br/>
Marketing Research  Text and Cases 
/ by Harper W. Boyd 
 - Boston:  Irwin Pvt Ltd.;  1989. 
 - 816p. 
<br/><br/><label>ISBN: </label>0-256-06813-5 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOY/M