TY  - BOOK
AU  - Lilien, Gary L. 
AU  - Kotler, Philip
TI  - Marketing Models 
SN  - 978-81-203-1475-7
U1  - 658.8 
PY  - 1992///
CY  - Noida 
PB  - PHI Learning Pvt. Ltd. 
ER  -