00414nam a22001457a 450000500170000000800410001702000220005804100080008008200170008810000210010524500440012626000420017030000160021270000400022820260522104659.0260522b        |||||||| |||| 00| 0 eng d  a978-81-203-1475-7  aeng  a658.8bLIL/M  aLilien, Gary L.   aMarketing Models c/ by Gary L. Lilien   aNoida bPHI Learning Pvt. Ltd. c1992  axvb, 803p.   aKotler, PhilipaMoorty, K. Sridhar