Nash, Edward L. <br/><br/>
Direct Marketing  Strategy,Planning, Execution 
/by Edward L. Nash 
 - New York:  McGraw-Hill Book Company;  1988. 
 - xxiii,445p. 
<br/><br/><label>ISBN: </label>0-07-100588-9 
<br/><br/><label>Dewey Class. No.: </label>658.84  / NAS/D