Rachman, David J. <br/><br/>
Modern Marketing 
/by David J. Rachman 
 - USA:  The Dryden Press;  1980. 
 - xv,659p. 
<br/><br/><label>ISBN: </label>0-03-054726-1 
<br/><br/><label>Dewey Class. No.: </label>658.83  / RAC/M