Batra, Satish <br/><br/>
Consumer Behaviour 
/ by Satish K Batra 
 - New Delhi:  Excel Books,  2004 
 - xiv, 536p.; 
<br/><br/><label>ISBN: </label>8174463607 
<br/><br/><label>Dewey Class. No.: </label>658.834  / BAT/C