Guiltinan, Joseph P. <br/><br/>
Marketing Management  : Strategies and Programs 
/ by Joseph P. Guiltinan 
 - 3rd ed. 
 - New York:  McGraw-Hill Company,  1988. 
 - xiv, 427p.; 
<br/><br/><label>ISBN: </label>0070489297 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI/M