Batra, Rajeev <br/><br/>
Advertising Management 
/by Rajeev Batra 
 - New Delhi:  Prentice, Hall of India ;  2003. 
 - x,754p. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Dewey Class. No.: </label>659  / BAT/A