Loudon, David L. <br/><br/>
Consumer Behavior: Concepts and Applications 
/ by David L. Loudon 
 - 3rd ed. 
 - New York:  Mcgraw-Hill Book Company,  1988. 
 - 726p.; 
<br/><br/><label>ISBN: </label>0071005625 
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU/C