Govoni, Norman <br/><br/>
Promotional Management 
/ by Norman Govoni 
 - New Jersey:  Prentice-Hall,  1986. 
 - xiii, 578p.; 
<br/><br/><label>ISBN: </label>013731019601 
<br/><br/><label>Dewey Class. No.: </label>658.82  / GOV/P