Stanton, William J. <br/><br/>
Fundamentals Of Marketing  
William J. Stanton 
 - 8th  edition 
 - New York   McGRAW -HILL BOOK COMPANY  1987 
 - 666p. 
<br/><br/><label>ISBN: </label>0-07-100304-5 
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA/F