TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers, John G.
AU  - Aaker,David A.
TI  - Advertising Management
SN  - 9788120312197
U1  - 659 
PY  - 2003///
CY  - New delhi
PB  - Prentice Hall of india
KW  - Management
ER  -