Batra,Rajeev <br/><br/>
Advertising Management 
/ by Rajeev Batra 
 - 5th 
 - New delhi:  Prentice Hall of india,  2003. 
 - xiii,754p. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659  / BAT/A