White, Roderick <br/><br/>
Advertising  : What it is and How to do it 
/ by Roderick White 
 - 3rd 
 - England:  McGraw-Hill Publishing Company,  1980. 
 - x,246p. 
<br/><br/><label>ISBN: </label>9780077077648 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WHI/A