Dutta,Kirti <br/><br/>
Brand Management :  Principles and Practices 
/ by Kirti Dutta 
 - New Delhi :  Oxfor University Press,  2012. 
 - xxiii,455p. 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT/B