Malhotra,Naresh K. <br/><br/>
Essentials of Marketing Research :  A Hands-On Orientation 
/ by Naresh K. Malhotra 
 - Chennai :  Pearson India Education Services,  2016. 
 - 432p. 
<br/><br/><label>ISBN: </label>9789332571198 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAL/E