Jethwaney, J <br/><br/>
Advertising Management 
/ by Jaishri Jethwaney 
 - 2nd Ed. 
 - New Delhi:  Oxford University Press,  2012. 
 - xxi, 651p. 
<br/><br/><label>ISBN: </label>9780198074120 
<br/><br/><label>Dewey Class. No.: </label>659.1   / JET/A