Bedell, Clyde <br/><br/>
How to Write Advertising That Sells 
/ by Clyde Bedell 
 - 2nd ed. 
 - New York:  McGraw-Hill Book Company, Inc.,  1952. 
 - xx, 539p. 
<br/><br/><label>ISBN: </label>04299 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BED/H