TY  - BOOK
AU  - Rapp, Stan
AU  - Collins,Thomas L
TI  -  Beyond MaxiMarketing: the new power of caring and daring
SN  - 9780070513433
U1  - 658.8 
PY  - 1994///
CY  - Unitated State
PB  - McGraw-Hill,Inc.
KW  - Marketing
N1  - this book is dedicated to the memory of  Jerome S. Hardy - gentleman, visionary, mentor, client, and friend
ER  -