Rapp, Stan <br/><br/>
Beyond MaxiMarketing:  the new power of caring and daring 
/by Stan Rapp and Thomas L. Collins 
 - Unitated State;  McGraw-Hill,Inc.  1994. 
 - xxvii,319p. 
<br/><br/> this book is dedicated to the memory of  Jerome S. Hardy - gentleman, visionary, mentor, client, and friend. 
<br/><br/><label>ISBN: </label>9780070513433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP/B