TY  - BOOK
AU  -  Statt, David A.
TI  - Understanding the consumer : a psychological approach
SN  - 9780333660638
U1  - 658.8342 
PY  - 1997///
CY  - London
PB  - Macmillan Business
KW  - Shopping--Psychological aspects
KW  - Advertising--Psychological aspects
ER  -