TY  - BOOK
AU  - Prahalad, C. K.
TI  - The fortune at the bottom of the pyramid
SN  - 9789332518926
U1  - 339.460 
PY  - 2014///
CY  - New Delhi
PB  - Pearson
KW  - Developing countries
KW  - Non-governmental organizations
ER  -