Marketing Management  : A South Asian Perspective 
/ by Philip Kotler 
 - 14th edition 
 - New Delhi;  Pearson Education in South Asia,  2013. 
 - xxv, Vp. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M