Wilson, Richard M.S. <br/><br/>
Strategic Marketing Management  : Planning, implementation and Control 
/ by Richard M.S. Wilson 
 - Second edition  
 - New Delhi;  Viva Books Pvt. Ltd.,  2001. 
 - 827p; 28cm 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL/S