TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion: : An Integrated Marketing Communications Perspective
SN  - 0070581940
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw- Hill Publishing Company Ltd.
ER  -