Belch, George E. <br/><br/>
Advertising and Promotion  : An Integrated Marketing Communications Perspective 
/ by George E. Belch 
 - Sixth Edition 
 - New Delhi;  Tata McGraw- Hill Publishing Company Ltd.,  2006. 
 - Vp. 
<br/><br/><label>ISBN: </label>0070581940 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A