TY  - BOOK
AU  - McCarthy, Daniel J.
AU  - Minichiello, Robert J.  and Curran, Joseph R.
TI  - Business Policy and Strategy ; Concepts and Reading 
SN  - 8185386498
U1  - 658.401 
PY  - 1988///
CY  - Homewood
PB  - Richard D. Irwin 
KW  - Business
KW  - Policy and Strategy
ER  -