Chunawalla,  S.A. and Sethia, K.C. <br/><br/>
Foundations of Advertising Theory and Practice 
/by S.A. Chunawalla 
 - Mumbai:  Himalaya Publishing House,  1997. 
 - 835p. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU/F