Luck,  David J. and Rubin, Ronald S. <br/><br/>
Marketing Research 
/by David J. Luck 
 - seventh ed. 
 - New Delhi:  Prentice Hall of India Private Limited,  1992. 
 - xi, 683p. ;18cm. 
<br/><br/><label>ISBN: </label>0876924844 
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC/M