Wilson, Richard M.S. <br/><br/>
Strategic  Marketing Management  / Planning, Implementation and Control 
/ by Richard M.S. Wilson 
 - Second editon 
 - New Delhi;  Viva Books Private Limited,  2001. 
 - xx,827p, 29cm 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL/S