Kotler,  Philip and Armstrong, Gary <br/><br/>
Principles of Marketing 
/by Philip Kotler 
 - Fifth ed. 
 - New Delhi  Prentice Hall of India  1992 
 - 711p. 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P