Principle Of  Marketing  : A  South Asian Perspective 
/ by Philip Kotler  [et. al.] 
 - 13th edition 
 - New Delhi;  Pearson Education in South Asia,  2013. 
 - xix, Vp. 
<br/><br/><label>ISBN: </label>97883173017 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P