Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham and Jha,Mithileshwar <br/><br/>
Marketing Management 
/by Philip Kotler 
 - Thirteenth ed. 
 - New Delhi  Pearson Prentice Hall  2009 
 - Vp. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Dewey Class. No.: </label>658.87  / KOT/M