Ramaswami, V. S. and Namakumari S. <br/><br/>
Marketing Management  Global Perspective Indian Context 
/by  V. S.  Ramaswami 
 - Fifth ed. 
 - New Delhi  McGraw Hill Education (India) Private Limited  1990 
 - ix,788p. 
<br/><br/><label>ISBN: </label>978125902641 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M