Kinnear, Thomas C. ; Taylor, James R. <br/><br/>
Marketing research  an applied approach 
/ by  Thomas C. Kinnear et.al 
 - Newyork:  McGraw-Hill book company,  1997. 
 - xviii, 718p. 
<br/><br/><label>ISBN: </label>0071005323 
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIN/M